CLIP 0100:00:00:00
The GTA
We use whatever
gets your shop
noticed.
Vyral6ix is a small marketing team working across the GTA. Barbers, cafes, gyms, garages and shops, from Etobicoke to Scarborough and out to Mississauga, Brampton, Markham and Vaughan. If you are inside the 905 we still drive it. Sometimes the job wants a drone over the block. Sometimes it’s a phone in the doorway at 8am.
You won’t get handed to an account manager. Email us and you get Marcus, who answers, turns up with the camera, and calls you two weeks later with the numbers. There is no one else in the chain.
On the nameThe 6ix is Toronto, and to us that means all of it: the old boroughs, the 416, and the 905 that everybody who lives here treats as the same city anyway. If you are in the GTA, you are in our patch.
- 01
Drones when the room, the street or the building is worth showing from above.
- 02
AI to build and test twenty openings in the time it used to take to make one.
- 03
Cameras for the shots that need them. Half the time a phone looks more real and does better.
- 04
Paid ads to put the video in front of people near you, so it doesn’t just sit there getting likes.
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Shoot day
One day,
start to wrap.
Nothing here needs you to perform. Most of the day you carry on serving customers while we work around you.
- 09:00PrepNothing from you
We arrive
Two of us, one van. We walk the room with you and pick the three spots that actually look like your shop.
- 09:40PrepNothing from you
Set the shots
Lights only where the room needs them. If daylight is doing the job we leave it alone.
- 10:30RollCarry on as normal
Roll on the work
You do your job. We film it. The first hour is usually the stiffest and none of it makes the cut, which is normal.
- 12:30RollAbout 90 minutes
The talking bits
Short answers to real questions, filmed in pieces. Nobody has to remember a script.
- 14:00RollNothing from you
Drone, if it helps
Only when the street, the building or the queue outside is part of the story.
- 15:30PickupsNothing from you
Detail and cutaways
Hands, product, the thing people actually came in for. This is what fills the first two seconds.
- 17:00WrapRaw footage that night
Wrap
You get the raw footage that night. Finished, captioned videos land two to three weeks later.
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How we work
Five things
people ask us.
- 01
The first two seconds decide everything
If someone scrolls past, nothing else in the video matters. We’ll happily film the same thing eight ways to find the opening that makes people stop.
- 02
We show you the ones that flopped
Not everything works. When a video does nothing we say so and tell you what we think went wrong. If an agency only ever shows you winners, ask what happened to the rest.
- 03
A phone clip often beats a film crew
We own the drone and the cameras and we use them when they earn their place. Plenty of the time a clip that looks like someone who works there shot it does better than a glossy brand film.
- 04
Most of the gain comes two weeks after we film
Most agencies film once, invoice you and move on. Nearly all the gain comes two weeks later, when we can see what people actually watched and make more of that.
- 05
You should stop needing us
The best ending is that your own team can film these without us. We’d rather you sent us three other owners. That has worked out better for us than a retainer would have.
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Lately
What we have
been doing.
Updated when something happens, not on a content calendar. If this stops moving, that tells you something too.
- 28 AugShipped
Eight cuts for a detailer in Scarborough. First one went up Thursday.
- 21 AugLearned
Openings that show a price in the first two seconds are holding about a third longer than ones that do not. Small sample, but it keeps happening.
- 14 AugShot
A full day in Mississauga. Two kitchens, one dining room, and a drone up over the plaza at 6am before the traffic.
- 07 AugStudio
Bought a second body so we stop swapping lenses mid-service. It has already paid for itself in shoot days that finished on time.
- 31 JulLearned
A cut we were sure about did nothing for three weeks. Reshot the first two seconds only, same everything else, and it went.
- 24 JulShipped
Handover finished with a studio in Vaughan. They are posting without us now.
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Being straight
When to call someone else.
- If you want a guarantee. We can make your odds a lot better and your mistakes a lot cheaper. Nobody can promise a million views, and anyone who does is charging you for the promise.
- If every caption needs five people to approve it. This only works if we can post fast and change things faster. If a small edit takes three weeks to sign off, you are paying us to wait.
- If the problem is the price, not the video. Better videos just get more people to find out your offer does not work. We will say that on the first call rather than after you have paid us.