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performance · May 2026
North Supply
$2.87 a sale, down from $11.40.
We filmed the same product eight ways to find the one that sold.
- Cost per sale
- $2.87
- Down from $11.40 the month before
- Views
- 3.4M
- Across all eight versions
- Was the winner
- 1 of 8
- The other seven paid for finding it
The cut
We filmed the same product eight times and changed only the opening. Same item, same voiceover, same offer. One version started with the box already being torn open.
- Client
- North Supply
- Sector
- retail
- Format
- performance
- Shipped
- May 2026
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Frame by frame
The first
two seconds.
If someone can’t tell what this shop sells within about a second, they’re already gone. Here is the opening, frame by frame.
- 0.0s
0.4s
0.8s
1.2s
1.6s
2.0s
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The story
What was going wrong
Good product, decent website, and videos nobody watched. They had been rewriting the captions over and over, when the problem was the first two seconds.
What happened next
That version carried their ads for three months at $2.87 a sale. The other seven cost us time, not them.
We film eight openings because we can’t tell which one works by looking at it. You pay for one shoot day and get the one that wins, not our best guess.
