CLIP 0100:00:00:00
performance · July 2026
Apex Detail
Booked six weeks out from a seven second clip.
One unbroken shot of foam moving down a black car, and a calendar that filled.
- Views
- 1.4M
- From a single video, no ad spend
- Booked ahead
- 6 weeks
- Up from a two week wait
The cut
One shot, seven seconds, no cuts at all. Black paint, white foam, and a mitt working through it so you can see the dirt lift. We killed the music for the first three seconds so the only thing happening is the sound of it.
- Client
- Apex Detail
- Sector
- trades
- Format
- performance
- Shipped
- July 2026
CLIP 0300:00:00:00
Frame by frame
The first
two seconds.
If someone can’t tell what this shop sells within about a second, they’re already gone. Here is the opening, frame by frame.
- 0.0s
0.4s
0.8s
1.2s
1.6s
2.0s
CLIP 0400:00:11:03
The story
What was going wrong
A two bay unit in Scarborough. Their videos cut every second and a half because that’s what the tutorials tell you to do. The best thing they had was foam crawling down a black panel, and they kept cutting away from it.
What happened next
They went from a two week wait to six weeks booked out. They film these themselves now.
They bought their own tripod two weeks later.
