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ugc · August 2026
MADE Studio
They shoot it themselves now.
We taught their team to film it, then stopped invoicing them.
- Videos made in-house
- 34
- By their own team, in three months
- Months on retainer since
- 0
- On purpose, and they still send us referrals
The cut
We built three formats they could repeat, wrote the rules down in plain language, and set up the light and the phone the way it should sit. Then we stood behind them while they shot the first six themselves.
- Client
- MADE Studio
- Sector
- services
- Format
- ugc
- Shipped
- August 2026
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Frame by frame
The first
two seconds.
If someone can’t tell what this shop sells within about a second, they’re already gone. Here is the opening, frame by frame.
- 0.0s
0.4s
0.8s
1.2s
1.6s
2.0s
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The story
What was going wrong
They could film perfectly well but couldn’t decide what to film. Every video started from a blank page, so every video took four days that nobody had.
What happened next
They post without us now, out of a unit in Vaughan. We would rather have the three clients they sent us than the monthly bill.
They have sent us three other studios since.
